Hey friends! I‘m back with another hair care brand review. If you‘ve been following me, you‘ll know I LOVE trying the latest and greatest when it comes to hair. Gotta keep these luscious locks on point!
Today I‘ll be digging into Aura Hair Care – it‘s a new, customized hair care system that launched last year. I gave it a spin over the past month and can‘t wait to spill all the tea. Keep reading to get my genuine take!
Here‘s What I‘ll Cover:
- All About Aura Hair Care
- Aura‘s Hero Products
- My Personal Results!
- Aura Reviews from Others
- Is Custom Hair Care Worth it?
- Where to Buy & Discounts
- FAQs – I Got Answers!
Stick with me and you‘ll learn if personalized care is legit or just hype. Time for me to stop rambling and dive right in!
All About Aura Hair Care
So Aura is an online brand that makes 100% customized shampoos, conditioners and hair masks. How does it work? Well, you take this short, fun quiz that asks for deets about your hair. Stuff like:
- Hair structure (curly, straight, wavy etc.)
- Coloring and chemical treatments
- Scalp and hair health concerns
- Fragrance pref
You get the idea! Based on your answers, Aura formulates products with different active ingredients to target YOUR specific needs.
For example, if you have dry, damaged hair you may get nourishing oils…or if you color treat they‘ll add pigments to keep dye vibrant. Pretty cool!
Some quick facts on these guys:
- Founded 2021 in LA by hair color brand eSalon
- 100% vegan/cruelty-free
- No sulfates, parabens, etc.
- Currently at 25,000+ Instagram followers
So while Aura is young, it already has a cult following! Anyway, let‘s look closer at what sets them apart.
What Makes Aura Different
There‘s a bunch I love about Aura that makes them stand out!
Personalization – Obviously a biggie! Being able to customize products based on a quiz makes SO much sense for hair. Everyone‘s is so different, so why use one-size-fits-all shampoos?
Ingredients – They use really clean, effective plant-based ingredients like squalane, tea tree oil and murumuru butter. Leaves hair SO soft without nasty chemicals.
Semi-Permanent Color – You can opt to add temporary color pigments to conditioner or masks. Helps dye stay vibrant and you can switch it up!
Sustainability – All products come in recycled packaging. And by formulating only what you need, there‘s less waste!
Money-Back Guarantee – If you don‘t love the products, Aura offers refunds! This shows they really believe in the system.
I mean with promises like these, my hopes were high! Now let‘s get into the nitty gritty…
Inside Aura‘s Core System
Alright, so Aura has three foundational products that make up your regimen:
Aura Personalized Shampoo
This baby cleanses hair without totally zapping moisture. Ingredients are picked based on your goals. My formula has stuff like green tea extract to enhance my dark brunette shade. Love how it foams up nicely too!
Key Details:
- 10 oz bottle
- $28
- Hydrating, balancing or clarifying
Aura Personalized Conditioner
This conditioner is everything! Makes my hair silky soft while combatting brassiness. My formula has color pigments, neutralizing agents PLUS argan and jojoba oils. Heaven!
You can choose to add semi-permanent color too. More on that later…
Key Deetz:
- 10 oz
- $28
- With or without color
Aura Personalized Mask
Once a week, I use this hair masque packed with strengthening and smoothing ingredients. After 10 minutes, hair is SO happy! Adds a bunch of moisture and manageability.
You can opt for color here as well.
Quick Stats:
- 8 oz
- $28
- Ultra-hydrating formula
That covers the core lineup! Now let‘s get colorful…
Semi-Permanent Hair Color
Okay guys, this is big. Aura lets you add semi-permanent color to your conditioner OR hair mask. We‘re talking salon-quality pigments for vibrant, glossy results.
Benefits?
- 30+ classic color options
- 25+ vivid fantasy colors
- Longer dye retention
- Boosts dimension and shine
- No ammonia or bleach
Umm…yes please! You can go as bright and bold as your heart desires. Experimenting is so easy and damage-free!
For my first order, I tested out adding "Forest Green" pigments to my hair masque. LOVE the rich emerald tint it gave…so unexpected yet pretty!
Anyway, let‘s move onto the neutralizing pigments available. These are awesome for color upkeep.
Color Correcting Pigments
To keep color true-to-tone, you can add…
- Blonde: Violet pigment removes brass
- Light-Medium Brown: Blue neutralizes orange
- Dark Brown & Black: Green balances red
I used the blue pigment in my most recent order. WOW does it cancel orange tones nicely. My hair looked so dimensional and expensive, haha.
So in summary – yes to the color! It‘s ammonia-free, repairs damage and makes styling easier.
Now time for the fun part…sharing my first-hand results!
My Aura Hair Care Results
Alright, alright. I know y‘all are dying to know exactly how the Aura system worked for my hair specifically!
First, I took the quiz online and picked:
- Wavy thick texture
- Color treated
- No scalp issues
- Prefer light floral scents
Based on that, my formulas included ingredients like keratin, macadamia oil and goji berry extract. Yum!
I decided to try the shampoo, conditioner with color and hair masque. Picked a violet purple tint and light jasmine fragrance.
My Review After 1 Month of Use:
- Shampoo foams nicely and smells divine
- Conditioner made hair super silky and erased frizz
- Hair masque was almost too hydrating for my waves!
- Color was vibrant and came out even
- Scent is pleasant and lingers
- Packaging sleek yet eco-friendly
Overall, I give Aura a solid 9/10! It delivered ultra-healthy, shiny locks and cuts styling time WAY down.
My waves have never looked better! The custom combos work so nicely together to transform hair. I stan 🙌
For my next order, I DEFINITELY want to try one of the more fantasy-colored pigments. Maybe a jewel-toned green? So fun!
Anyway, that covers my first-hand Aura review. But what are OTHER people saying? Let‘s discuss…
Aura Hair Care Reviews From Others
To get the full scoop, I dug into reviews from Aura users on social. Here are highlights!
"This brand is a game-changer for curly hair care. The custom formula leaves my curls so incredibly soft and defined."
"I love having the option of fragrance-free products. My scalp is sensitive but the Aura shampoo hasn‘t caused irritation at all."
"The hair masque is almost too effective lol. It turned my dry hair into a silky sheet in one use!"
"The color conditioner shows up WAY more vibrant than I expected. Love it as a fun way to experiment with different hues."
"Wish they offered larger size bottles. I‘m obsessed with how well it works and go through it so fast!"
So most love their custom results! People report way softer, shinier, bouncier hair across reviews. Negative feedback seems minor.
Based on comments, the top benefits seem to be:
- Smoothing frizz and flyaways
- Hydrating without weighing hair down
- Repairing damage from dye, heat styling etc.
- Enhancing color vibrancy
- Easing styling – faster blowouts, better hold
Of course experiences vary, but overwhelming praise! Now time for the big question…
Is Personalized Hair Care Worth The Investment?
Okay guys. Are customized formulas all they‘re cracked up to be?
After using Aura myself and researching like crazy, I confidently say YES!
If you‘re not seeing results from the usual hair brands, personalized is absolutely worth a try. Why?
Targeted Formulas = Real Results
It makes sense, right?!MASS market brands use generalized formulas. But our hair needs SPECIALIZED care catered to unique needs.
Aura‘s system delivers custom-blended regimens for YOUR goals…whether that‘s color protection, smoothing, volumizing or repair.
Targeted formulas simply work better! It‘s like tailored outfit instead of something off-the-rack.
Clean, Nourishing Ingredients
Love that Aura combines hair-loving plant oils, proteins and minerals instead of iffy chemicals. Their stuff hydrates and transforms hair without damage!
Damage-Free Color
Getting vibrant color no longer requires frying your hair! Aura‘s semi-permanent pigments penetrate gently with no bleaching or ammonia.
You get shine, dimension and pop WITHOUT killing your strands. Obsessed!
Sustainability
With zero waste and recycled packaging, Aura is SO much better for the environment. Using only the products you need prevents plastic overload too!
Flexibility is Key
If you don‘t like a product, Aura makes it effortless to re-formulate or get $$ back. You‘re not stuck with stuff that doesn‘t work!
Trying custom haircare is super low-risk.
And considering results last 4+ washes, the $28 per item is SO reasonable. That‘s like $7 a wash – way cheaper than the salon!
So if you‘re craving some hair inspo, grab yourself an Aura system!
Where To Buy Aura Hair Care
Alright, let‘s do this! Ready to whip your hair into shape with Aura‘s custom formulas?
Here‘s the deal:
Aura is an online-only brand. Head to their site aurahaircare.com to take the quiz and build your routine.
It ships:
- FREE in the US!
- Internationally to Canada, UK, Europe etc.
Orders arrive on your doorstep in 2-5 days…then it‘s time for hair magic!
Oh, and they offer Afterpay financing if you wanna split costs into 4 payments. Pretty sweet perk!
Aura Hair Care Discounts & Promos
Who doesn‘t love a good deal? Here‘s how to save with Aura:
- **Subscribe & Save:** Take 15% off future orders
- **Bulk Buy:** Order multiple sets and get bigger discounts
- **Review Discount:** Leave an honest review for 10% off
Pro tip: Buy the whole system (shampoo, conditioner, masque) for maximum transformational power!
Aura Hair Care FAQs: Your Top Questions, Answered!
Alright ladies…let‘s round up this review by covering all the key questions I had before trying Aura!
Q: Does the quiz really work?
A: Heck yes! No two heads of hair are alike, so getting specific pays off. I was SHOCKED how custom my formula felt. My strands drank it right up!
Q: What about color – does it actually show up?
A: I had my doubts too. But these color pigments are highly concentrated and provide richer, longer-lasting results than alternatives! The custom masking step helps the semi-permanent color penetrate optimally.
Q: Is the personalization ongoing?
A: Yes and no! Your base formulas stay the same until you re-take the quiz. But you CAN tweak color choices each order. I alternate pigments depending on my mood!
Q: Does Aura test on animals?
A: Nope! Completely vegan and cruelty-free. Love them for that!
Q: Can I buy in a store?
A: Not currently. As a web-based brand they keep overhead low. But I hope they expand into Ulta someday! Fingers crossed.
Q: How do I contact them for help?
A: Just hit their team up at 844-973-3910 or [emailprotected]. The gals there know their stuff!
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…And I think that about covers it!
Thanks for taking this hair journey with me. I hope breaking down Aura‘s line in detail helped explain if custom care is worth pursuing or not!
If you give ‘em a shot, definitely DM me after a month or two. I‘d LOVE to hear your real results!
Over and out for now dolls 👋 Here‘s to luscious locks ahead 🥂
Xoxo,
Ashley
