Sola Desgagne
Director of Marketing at Groupe Dynamite
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Let’s talk about the importance of community marketing—especially for Gen Z. The pandemic caused this *curious* generation to miss out on a lot of the human connection that many of us millennials experienced in our early twenties. As the digital landscape continues to evolve, many brands are abandoning their offline marketing channels. But here’s a PSA for businesses targeting twenty-somethings: they want to engage face-to-face!Last month, we took over NYC’s beloved breakfast spot, Leon’s Bagels, to launch our new denim campaign. We stepped into an environment that we knew our customer was comfortable in—a trendy bagel shop with a yap-friendly outdoor patio. With custom GARAGE denim awnings and benches, pantone-matched pink bagels, and content opportunities at every turn, we transformed Leon’s into a space we knew our audience would be obsessed with.So, what happened? There was a line around the block of brand-aligned customers each day, and we had an amazing time connecting IRL with the future advocates of GARAGE!The takeaway: brands, don’t sleep on community marketing, especially for your Gen Z customers.
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Greeno Fashion
Retired from The Wilson School of Design at Kwantlen Polytechnic University
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You know this made my heart explode. AND don’t tell anyone but I bought my first Garage piece as part of my research to see what you were doing. So proud of your hard work and natural gifts shining in the perfect role! Happy Thanksgiving Sola Desgagne
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Kathleen Castner
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Love this activation, Sola! So colourful, so creative!
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Mikey Scott
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Go Go Go
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Katrina Lainsbury
Brand & Social Media Strategist
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Love this!
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Eileen Kim
Senior Ecommerce Manager
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WOOHOO!
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Sola Desgagne
Director of Marketing at Groupe Dynamite
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The Nutter Butter campaign explained. Yes, this nightmare makes sense Mark Schaefer on LinkedInHow many marketers crept the #nutterbutter Social team on LinkedIn this week? 👀This campaign review by Mark Schaefer is a great read!https://lnkd.in/gh6fGcRd
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Sola Desgagne
Director of Marketing at Groupe Dynamite
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recruiting.ultipro.caATTN: Social Marketers of Montreal,I am still looking for an experienced Social Marketing Manager to join my team and lead our talented social department. If you or anyone you know has extensive experience leading social for brands like Garage Clothing, I'd love to hear from you. Bonus: you'd be working with with the best! Chelsea Steele, Sarah Beaudry and Afroditi Valassis. https://lnkd.in/ddWyhTJm
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Sola Desgagne
Director of Marketing at Groupe Dynamite
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A few weeks ago, Garage Clothing introduced our Dream Closet at NYFW, where we met over 1000 influencers and creators during HerCampus’ Creator’s Loft.We’re obsessed with fashion as a form of expression — but why do you only get to experience NYFW if you’re invited to sit front-row at the Prada show? We wanted to create a space that roots fashion in inclusivity and individuality, and we were blown away by what we discovered! Thank you to each of the vibrant, creative and unapologetic people we met, styled and photographed. I also had the privilege of meeting a number of talented young marketers in the Mentor Lounge. Thank-you to HerCampus for the opportunity to mentor such a curious and passionate group of individuals. The next generation of marketers is about to shake things up. 🚀#creatorsloft #hercampus #mentor #nyfw #garageclothing
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Sola Desgagne
Director of Marketing at Groupe Dynamite
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Garage launches debut activewear collection fashionunited.comThanks for the feature FashionUnited! Bobbi Wendland and I loved sharing the vision behind Garage Clothing's Active launch. Groupe Dynamite is relentless when it comes to obsessing over our customer, and ensuring she feels empowered when she's moving is no exception! https://lnkd.in/gcHtYAAT
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Sola Desgagne
Director of Marketing at Groupe Dynamite
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I’m hiring an exciting leadership role on the Garage Clothing marketing team. Are you in Montreal (or into a move ✈️), obsessed with fashion, and skilled in scaling innovative social strategies? I’d love to hear from you.
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Sola Desgagne
Director of Marketing at Groupe Dynamite
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Canada’s Groupe Dynamite Promotes Stacie Beaver to President, COO https://wwd.comAnother milestone for Groupe Dynamite and Garage Clothing. Congratulations Stacie Beaver, I'm proud to be on your rocket ship! 🚀 Thanks for the feature WWD ❤️ https://shorturl.at/acqx2
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Sola Desgagne
Director of Marketing at Groupe Dynamite
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recruiting.ultipro.ca📣 I’m still looking for an experienced, talented and fashion-obsessed marketer to join the Garage team as Senior Manager, Brand Marketing. If you or anyone in your network is based in (or open to relocating) to Montreal, excited about the idea of joining an established, quick growing business, and are as customer-obssssed as we are, I’d love to hear from you. ✉️https://lnkd.in/g6DHQgKH
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Sola Desgagne
Director of Marketing at Groupe Dynamite
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recruiting.ultipro.caI had the pleasure of speaking at McGill University this week, discussing Fashion Marketing andCreativity in the Experiential Economy. It's been quite some time since I 'stepped' into a classroom, and the curiosity and talent in the room was palpable. I'm hiring for two exciting intern positions on the Garage Clothing Marketing team, and if you're a 2024 University graduate, I'd love to hear from you!https://rb.gy/otcu7xP.S. Thanks for having me, McGill University!
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